Informatics Entrepreneurship 2

STVP      University of Edinburgh     Stanford University     Scottish Enterprise     European Union

Informatics Entrepreneurship 2 (IE 2) is a course offered at the School of Informatics, University of Edinburgh, during the Spring Semester .

IE 2 is a follow-on course to Informatics Entrepreneurship 1 (IE1), and the latter is a pre-requisite for students wishing to take IE 2 for credit. It involves undertaking a rigorous business planning process for the development of a high-technology business in the area of Informatics.

Inspired by the Stanford Technology Ventures Program, this course is offered in cooperation with the University of Edinburgh, Stanford University, Scottish Enterprise, and is part financed by the European Union.


IE 2 is a 10-credit Level 11 course offered only to PG students in Informatics (unless special permission is taken from the school) who have undertaken the IE1 course offered in the Autumn Semester at the University of Edinburgh.

Credit Points 10
Credit Level 11
Acronym INF-5-IE2
Relevant QAA Computing Curriculum Sections e-commerce, Systems Analysis & Design
Table 1: IE 2-Credits

Study Pattern Study Format Hours
Lectures 20
Tutorials 2
Non-timetabled assessed assignments 60
Private Study/Others 18
Total 100
Table 2: IE 2 – Study Requirements


Using the opportunity assessment constructed in IE1, students will, during the course of IE 2, produce a detailed business plan for a high-technology business in the Informatics area. The work performed will include: further market analysis, competition research and analysis, building competitive advantage, the development of marketing strategy including sales plans, the building of a human resource strategy and management plan, business modeling, presentation development and pitching, and projecting the financial performance of the new venture.


The outputs of the course will include a fully developed business plan including financial and executive summary, and a slide-based presentation. These documents will compliment a team presentation to a panel of venture capitalists and business angel investors. Some student teams may be positioned to pursue proof-of-concept funding. A written examination will cover specific technical, financial and theoretical aspects of the course.


Students taking IE 2 for credit are assessed on two parameters, as shown in the table below.

Assessment Weightings (%) Assessment %
Written Examination 60
Business Plan 40
Total 100
Table 3: IE 2 - Assessment Criteria


Any questions regarding the course may be directed to John Lee. If your query is urgent, please direct it to the ITO.

Times and Registration

Lecture Theatre, Old High School, Infirmary Street, George Sq Campus Tue 1400 – 1550
Please cross-check with the official Informatics timetable

Students who wish to take the course for credit are required to register with the Informatics Teaching Office (ITO). Please notify the ITO even if you are auditing the course.

The class enrolment list may be found here (list to be added once enrolment for 2007/08 commences).

Learning Outcomes

At the end of this course, students will be able to:

  • Evaluate business opportunities and challenges in growing ICT markets.
  • Conduct background research in order to identify emerging opportunities.
  • Identify and analyse competition using Porter’s five forces model.
  • Formulate strategies for starting and growing a new venture.
  • Analyse complex environments and operations in startup business cases.
  • Identify the characteristics of a solid business plan to investors.
  • Model financial statements, including five year projections, for a business plan.
  • Write a credible formal business plan, executive summary, and slide presentation.
  • Evaluate and apply human resource management strategies.
  • Describe the marketplace and processes for early stage financing of high risk ventures.
  • Understand the use of various mechanisms of finance: equity, debt, leasing, bootstrapping, grants.
  • Understand the benefits of programmes offered through organizations such as the University of Edinburgh, Scottish Enterprise, other local institutions that assist startup entrepreneurs and SMEs.

Syllabus and Reading

The table that follows outlines the topics addressed as part of this course, and the recommended reading for each topic. The textbook (TB) for this course is Richard C. Dorf and Tom Byers: Technology Ventures: From Idea to Enterprise.

Topic revision: r5 - 09 Dec 2007 - 20:46:46 - SiddhuWarrier
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